Luna Tique
03-31-2009, 10:13 AM
http://www.moto-live.com/motogp/img/lettres/let_actu_p.giflayboy becomes LCR Honda new title sponsor
For the 2009 season
27/03/09 14:53http://www.moto-live.com/motogp/img/vide.gif
http://www.moto-live.com/motogp/photos/imgactu/09/depuniet-playboy-z-05_270309.jpg (http://javascript%3cb%3e%3c/b%3E:openphoto()
A 13-year experience in the Road Racing World Championship Grand Prix, an 8-year collaboration with Honda HRC, 71 podiums (21 victories), fourth year working with the very fast Frenchman Randy De Puniet and many dreams are the numbers and factors driving Lucio Cecchinello and the LCR Team towards the 2009 season “kick off” backed up by the highest determination ever.
After gaining Honda HRC trust for the fourth consecutive time in the premier class and after making official its collaboration with De Puniet last September, today the LCR Team is happy to get on track, for the first part of this season, “along with” the legendary rabbit in tails!
The LCR Team, in fact, has created the “Event Title Sponsor” format, which allows the design of communication and visibility programmes focusing on individual events, and in 2009, apart from the long-standing Title Sponsors, Playboy, the brand of erotism “par excellence” will dress all the No. 14 of the RC212Vs and Randy de Puniet.
“We have been in touch with Playboy US for a long time and, taking advantage of the opportunity given by the presence of some American top executives part of Hugh Hefner entourage during his latest visit to Europe, we have defined the guidelines of a project allowing us to start negotiations with some of this evergreen brand's global licensees”, explained Lucio Cecchinello. “Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season (MotoGP Championship Launch during the tests in Jerez de la Frontera, GP in Japan and Spain as Title Sponsor, GP in Qatar...unfortunately, we all know the kind of problems for that) linking it to their activities in the view of re-launching the magazine in Italy. Currently, there are further ongoing negotiations with licensees in more countries, who have been presented with our “projects by event” concept, which does not imply any millionaire investments”.
© CAPSIS International
LINKY
http://lunatique.smugmug.com/photos/502697713_7Bahi-M.jpg (http://lunatique.smugmug.com/gallery/6410196_RpDFG#502697713_7Bahi-A-LB)
It is too bad they didn't consider sponsoring a woman?
For the 2009 season
27/03/09 14:53http://www.moto-live.com/motogp/img/vide.gif
http://www.moto-live.com/motogp/photos/imgactu/09/depuniet-playboy-z-05_270309.jpg (http://javascript%3cb%3e%3c/b%3E:openphoto()
A 13-year experience in the Road Racing World Championship Grand Prix, an 8-year collaboration with Honda HRC, 71 podiums (21 victories), fourth year working with the very fast Frenchman Randy De Puniet and many dreams are the numbers and factors driving Lucio Cecchinello and the LCR Team towards the 2009 season “kick off” backed up by the highest determination ever.
After gaining Honda HRC trust for the fourth consecutive time in the premier class and after making official its collaboration with De Puniet last September, today the LCR Team is happy to get on track, for the first part of this season, “along with” the legendary rabbit in tails!
The LCR Team, in fact, has created the “Event Title Sponsor” format, which allows the design of communication and visibility programmes focusing on individual events, and in 2009, apart from the long-standing Title Sponsors, Playboy, the brand of erotism “par excellence” will dress all the No. 14 of the RC212Vs and Randy de Puniet.
“We have been in touch with Playboy US for a long time and, taking advantage of the opportunity given by the presence of some American top executives part of Hugh Hefner entourage during his latest visit to Europe, we have defined the guidelines of a project allowing us to start negotiations with some of this evergreen brand's global licensees”, explained Lucio Cecchinello. “Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season (MotoGP Championship Launch during the tests in Jerez de la Frontera, GP in Japan and Spain as Title Sponsor, GP in Qatar...unfortunately, we all know the kind of problems for that) linking it to their activities in the view of re-launching the magazine in Italy. Currently, there are further ongoing negotiations with licensees in more countries, who have been presented with our “projects by event” concept, which does not imply any millionaire investments”.
© CAPSIS International
LINKY
http://lunatique.smugmug.com/photos/502697713_7Bahi-M.jpg (http://lunatique.smugmug.com/gallery/6410196_RpDFG#502697713_7Bahi-A-LB)
It is too bad they didn't consider sponsoring a woman?